Essentials of Survey Design and Implementation
Venue: University of Cardiff, Wales, UK
Presenter: Dr Pamela Campanelli
Dates of Course: Tuesday 26th - Thursday 28th March 2013
This course has already run. Please check the course listings for a future course.
Summary of Course:
This course focuses on the design and implementation of quantitative social surveys (excluding the design of questionnaires which is covered in a separate course). Topics include project management, quality, ethical and reporting issues; guidelines for understanding interviewer vs. self-completion implementation concerns; ways to minimise nonresponse before it happens; various issues in survey sampling and an introduction to weighting; principles of data coding and processing, and an introduction to the Survey Question Bank.
- To enable participants to understand the integrated processes of designing and conducting quantitative survey research projects.
- To give participants experience of grappling with problems in the design of surveys.
- To make participants aware of the main sources of error in the survey process and ways of detecting, controlling and minimising such error.
The course will cover the quantitative survey process from initial design through data processing (excluding the design of questionnaires which will be covered in a separate course). Topics covered include:
- Planning, budgeting, timetabling and management of surveys
- Selecting a mode of data collection (e.g., face-to-face, telephone, postal, web)
- The role of the interviewer and how to do quantitative interviewing
- Implementing and monitoring self-completion surveys
- Calculating a response rate and ways to minimise nonresponse before it happens
- Basic principles of survey sampling: types of sample designs (probability and non-probability), sampling frames, sampling error, calculating sample size, and an introduction to weighting
- Principles of manual coding and editing of survey data, computer editing and preparing data for analysis
- Sources of non-sampling error in survey data, ways of assessing them and ways of minimising error
- Tips on report writing
- Relations with stakeholders in the sponsored survey process; issues in survey ethics
- An introduction to the Survey Question Bank
The course will have two strands. The first will consider the survey literature and the theoretical underpinnings of survey research. The second will examine survey research from a more informal and practical perspective. It will involve group discussions and tutored workshops and focus on those aspects of survey implementation that are often not taught in formal courses.
The course is aimed at researchers, research managers and research students, including those who intend to design and execute quantitative surveys, those who specify and commission such surveys and those who analyse survey data and desire to understand the processes through which such data are generated, the errors to which they are prone and the meaning of survey "data quality".
Participants will receive copies of the powerpoint slides used in the presentations and suggested reading lists.
***PLEASE BRING A CALCULATOR WITH A SQUARE ROOT FUNCTION***
Dr. Pamela Campanelli is an independent Survey Methods Consultant, Chartered Statistician and Chartered Scientist with a background in psychology, survey methodology and statistics. Previously, she was a Research Director at the Survey Methods Centre of the National Centre for Social Research. Prior to joining the National Centre, she was involved with surveys and survey methods projects at the Institute for Social and Economic Research at the University of Essex, the Center for Survey Methods Research at the U.S. Bureau of the Census, and at the University of Michigan. Her main interests and publications are in the study of survey error and data quality issues, with a special emphasis on questionnaire design, question testing strategies, interviewing techniques, sampling and survey nonresponse. In addition to her consultancy work, she regularly teaches short courses for a variety of UK organisations, universities, central government departments, and survey research companies as well as the Universities of Michigan, Hong Kong, Wollongong and Monash and the bureau of statistics in Switzerland, Ireland and South Africa. (see also http://www.thesurveycoach.com/).
£30 per day for UK registered students. £60 per day for staff from UK academic institutions (including research centres), ESRC funded researchers and UK registered charitable organisations. £220 per day for all other participants. The course fee includes course materials, lunches and morning and afternoon refreshments. Travel and accommodation are to be arranged and paid for by the participant.
Location and Accommodation:
The course will be held at the University of Cardiff, School of Social Sciences, Glamorgan Building, King Edward VII Avenue, Cardiff, CF10 3WT, Wales, UK.
Participants are left to make their own accommodation arrangements.
This is a 3 day course. The course begins at 10.00am on the first day (with registration and coffee from 9.30am) and ends at 5.00pm. On the 2nd day it runs from 9.30am to 5.00pm and on the 3rd day it runs from 9.30am to 4.30pm
The following are recommended as background reading that will help students to understand and get the most out of this course.
What is a Survey? Pamphlet, Washington, DC: American Statistical Association. Available off the internet http://www.amstat.org/sections/srms/pamphlet.pdf.
Fowler, F. J., Jr. (2009), Survey Research Methods (4th Edition), London: Sage. (This has a very good chapter on sampling.)
More detailed and advanced material can be found in:
Czaja, R. and Blair, J (2005), Designing Surveys - A Guide to Decisions and Procedures, 2nd Edition. Thousand Oaks, CA: Pine Forge Press.
Dillman, D., Smyth, J., and Christian, L.M., (2009), Internet, Mail and Mixed-Mode Surveys: The Tailored Design Method, 3rd Edition, Hoboken, NJ: Wiley.